European

Flax®

Do you know the difference between flax and linen?

EUROPEAN FLAX®

Do you know the difference between flax and linen? No? Perhaps because there isn’t one – it actually just depends on the definition. While the word “flax” refers to the plant and the fibre, “linen” is usually used for finished textiles like clothing and bedding – linen bed linen, if you like.

In short, the flax fibres in our products are grown in Western Europe, specifically in France, Belgium and the Netherlands – countries which account for 80% of the world’s flax production. We aren’t able to check what actually happens out in the fields and or during transportation by ourselves. But we can rely on the EUROPEAN FLAX® certification. It verifies the origin and controlled cultivation of the flax and guarantees that all companies involved in processing along the entire supply chain are certified. The label is supported by the entire European fiber industry: A common charter, signed by all fiber manufacturers, serves as the basis.

«We can rely on the EUROPEAN FLAX® certification.»

Flax field Normandy

Flax field Normandy, France

And what exactly do they look at? EUROPEAN FLAX® guarantees that the fibres are natural, grown sustainably and can survive without artificial irrigation – unless circumstances such as extreme drought render it unavoidable. Another requirement is that genetically modified organisms (GMOs) are not used in cultivation and the application of pesticides and fertilisers is kept to a minimum.

European Flax Logo

On top of this, the entire plant is always used so there is zero waste. Of course, social responsibility has not been overlooked and the working conditions comply with the rules laid down by the International Labour Organisation.

If it is good for humans and the environment, then it reflects the stance of the consumers: 61% of consumers are prepared to spend a bit more for linen with a certified origin in Europe. It’s a good development, in our opinion. And what do you think about our linen collection? We look forward to finding out.

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